Social Media & Content Growth Manager – DTC E-Commerce Brand – $20,000.00-$118,005.20/year
We are a growing home fragrance and lifestyle brand looking for an experienced, highly creative Social Media & Content Growth Manager who knows how to take a great product and get people talking about it, sharing it, and buying it.
This is NOT an entry-level position, and we are not looking for someone who needs to be taught social media.
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For example: Type complex words in under 2 seconds. One typo = game over ☠
We want a hands-on doer who understands what is working RIGHT NOW on TikTok, Instagram Reels and short-form video—and knows how to turn content into reach, engagement, traffic and sales.
What You’ll Own
- Develop and execute our TikTok and Instagram growth strategy
- Create and edit short-form videos, Reels and TikToks
- Understand hooks, trends, storytelling, watch time and what helps content get picked up by the algorithm
- Develop creative concepts that make people stop scrolling
- Post consistently and manage our social channels
- Find and recruit UGC creators and micro-influencers
- Handle creator outreach, communication, product seeding and follow-up
- Create clear briefs so creators produce content we can actually use
- Identify creators and partnerships that can drive sales—not just views
- Repurpose strong content across TikTok, Instagram and other channels
- Write strong hooks, captions and calls to action
- Shoot/create basic content yourself when needed
- Work closely with our graphic designer on higher-end creative
- Follow social trends and react quickly when opportunities appear
- Track which videos, creators, concepts and offers perform best
- Continuously test new ideas and improve results
Who We’re Looking For
You should already know how to do this.
We don’t want to babysit someone or explain every next step. We want someone who can look at our brand, understand the opportunity, develop ideas and run with them.
You are someone who:
- Has proven experience growing consumer brands through social media
- Strongly understands TikTok, Instagram Reels and short-form video
- Can personally create and edit good-looking short videos
- Understands UGC and influencer marketing
- Knows how to find and approach creators
- Has excellent visual taste
- Understands premium beauty, fragrance, fashion, home or lifestyle branding
- Understands how social media connects to e-commerce sales
- Is comfortable with tools such as CapCut, Canva and similar content tools
- Is extremely organized and self-motivated
- Doesn’t wait to be told what to do every day
- Can manage multiple projects without losing track
- Is constantly bringing new ideas to the table
- Wants to become part of a brand long term, not simply pick up another freelance account
IMPORTANT — How to Apply
Please do not send us only a résumé.
Send us:
- Links to TikTok/Instagram accounts or brands you have personally worked on
- Examples of short-form videos you personally created or directed
- Examples of measurable growth or results you helped achieve
- A few sentences explaining what you would do in your first 30 days with a growing home fragrance brand
We are looking for one exceptional person who can take ownership and grow with us for the long term.
If you are highly creative, understand social media deeply, move fast, and know how to turn great products into content people want to watch and share, we want to hear from you.
Pay: $20,000.00 – $118,005.20 per year
Work Location: Remote