Social Media Content Lead – $20.00-$25.00/hour




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Social Broker is a boutique social media agency and membership founded in 2019, helping real estate agents build brands that generate real leads. We’re a 100% remote team pairing full-service management plans with a membership serving agents nationwide with monthly content and strategy.

ABOUT THE ROLE

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We’re hiring a Content Lead to own the monthly content pack at the center of our membership, the strategy, captions, graphics, and reels that go out to agents nationwide every month. This is the engine of the business: it’s what our members build their presence on, and it sets the standard our whole team works from. You’ll map each month’s strategy, write every caption, and build the posts and reels off our established templates and brand voice. It’s a writer’s role first, for someone who can hold a modern, polished real estate voice across a full month of content and own the deliverable from blank page to finished pack.

WHAT WE’RE LOOKING FOR

  • A strong writer above all: you hold a consistent, on-brand voice across a full month of content and make every caption feel intentional.
  • Strategic: you can map a month of content that’s varied, timely, and purposeful, and explain why it works.
  • Canva-fluent: you build polished graphics and reels from established templates without hand-holding.
  • Self-directed: you own a recurring deliverable and hit the same deadline every month without being chased.
  • Detail-obsessed: your work arrives clean enough that review is a formality, not a rescue.
  • Plugged in: you follow what’s working in social and in real estate, and you bring fresh formats to the pack.

RESPONSIBILITIES

Content Strategy

  • Map the monthly content strategy across all pillars, submitted for approval before production begins.
  • Keep the pack varied, seasonal, and current with what’s resonating in real estate social right now.

Production

  • Produce 30 posts a month, roughly half reels and half carousels, with the exact mix yours to decide.
  • Write every caption in a modern, approachable, professional voice that members can use as-is or make their own.
  • Build the month’s graphics and reels off Social Broker’s established templates.
  • Assemble the complete pack, templates, captions, prompts, and resources, ready for members each month.
  • Deliver the finished pack clean and on schedule ahead of the monthly deadline.

Standards

  • Hold and evolve the membership’s brand voice and content standards over time.
  • Apply our content checklist and Fair Housing standards to everything before it ships.

REQUIREMENTS & QUALIFICATIONS

  • Strong copywriting and caption-writing skills, with a track record of adapting to and holding a brand voice.
  • Proficiency in Canva, comfortable producing both graphics and short-form video.
  • Highly organized, able to own a large recurring deliverable month after month.
  • Social media content experience; real estate or marketing background a plus.
  • Familiarity with Instagram and Facebook formats and best practices.

Pay: $20.00 – $25.00 per hour

Apply (Mention Listiller When Applying)