SEO/GEO/AEO Content Strategist & Writer with Construction Industry Expertise (Freelance) – $40.00/hour
Company Description SafetyClerk is a data-driven safety and risk platform built specifically for the US construction industry. The platform automates collection of live jobsite data, including training, headcount, access, incidents, and inspections, reducing administrative burdens and simplifying compliance. SafetyClerk provides real-time risk scores, dashboards, and productivity insights that help construction managers, general contractors, subcontractors, and trades identify issues early, lower premiums and claims, and improve operational performance.
Role Description
We’re looking for an experienced Content Marketing Strategist & Writer with expertise in SEO, GEO, and AEO to own our content program from strategy to execution. This person will identify content opportunities, create high-performing content, measure results, and continuously optimize our content to generate qualified leads.
Because our industry is highly specialized, we’re looking for someone who not only knows how to create content that ranks, but also understands the construction industry and can write with credibility.
Please only apply if you meet ALL of the requirements below. Applications that do not include the requested information will not be considered.
What You’ll Do
You’ll own our content marketing program, including:
- Developing and managing our content strategy and editorial calendar.
- Researching topics and identifying high-value content opportunities based on SEO, GEO, and AEO.
- Performing keyword research.
- Writing high-quality, original content.
- Optimizing content for Google and AI search engines.
- Creating blog posts, landing pages, white papers, case studies, guides, and other lead-generation assets.
- Recommending additional content formats (like webinars and other lead magnets) when appropriate.
- Collaborating with our marketing team to align content with business goals.
- Tracking rankings, traffic, conversions, and lead generation.
- Analyzing performance and continuously optimizing existing content.
- Reporting on content performance and recommending future content based on data.
Required Qualifications
- Excellent written English (native or equivalent professional level).
- Proven experience writing for the U.S. construction industry OR previous hands-on experience working in construction.
- Experience writing about construction safety, insurance, risk management, or compliance is a strong plus.
- SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) expertise.
- Experience tracking and improving content performance using analytics and SEO/AEO tools (Google Analytics, Google Search Console, Semrush, Ahrefs, or similar).
- Ability to turn performance data into recommendations for future content.
- Demonstrated experience developing content strategies that drive measurable business results.
- Experience creating lead-generation content and conversion-focused content funnels.
When Applying please include:
- A short introduction explaining why you’re a good fit.
- Construction-related writing samples.
- Examples of content you’ve created that generated measurable results (traffic, ranking, leads, conversions, etc.).
- The SEO and analytics tools you regularly use.
- Your pricing structure: Hourly rate, Per piece, Monthly retainer.
- Your availability (hours per week).
Please only apply if you have real experience in both content marketing and the construction industry. Generic AI-generated applications or applications without relevant work samples will not be considered.
Pay: Up to $40.00 per hour
Benefits:
- Flexible schedule
Work Location: Remote