Copywriter, Detox Nation
Location: Remote
Company: Detox Nation
Reports To: Brand Manager
Works Closely With: Director of Marketing, Paid Media, Email/SMS, Graphic Designer, Course & Content Manager, RevOps, Leadership
Employment Type: Contractor
Role Overview
Detox Nation is looking for a strong direct-response Copywriter to create clear, compelling, high-converting marketing copy across our funnels, launches, promotions, and core offers.
This role is for a writer who can blend conversion strategy with brand integrity—someone who can write copy that performs while staying grounded, credible, education-first, and aligned with Sinclair Kennally’s voice.
The ideal candidate has experience writing for health, wellness, education, or other trust-sensitive brands, and knows how to create marketing that is empathetic, persuasive, and compliant without feeling hypey or overdone. Key Responsibilities1. Direct-Response Copywriting
Write, edit, and optimize copy for:
- Funnels and landing pages
- Sales pages
- Video sales letters (VSLs)
- Upsell pages and sequences
- Email campaigns and promotional sequences
- Launch and campaign copy
- Offer summaries and product descriptions
- Product listings
2. Funnel, Launch, and Promotion Support
Support Detox Nation’s launches, promotions, challenges, and evergreen funnels with:
- Funnel messaging
- Email sequences
- Sales and promotional copy
- Offer positioning and messaging refinement
Collaborate cross-functionally with teams such as Paid Media, Email/SMS, Design, CRO, and RevOps to ensure messaging is aligned across channels. 3. Brand Voice and Messaging Consistency
Ensure all copy:
- Reflects Sinclair Kennally’s voice, tone, values, and style
- Aligns with Detox Nation’s education-first, root-cause approach
- Maintains consistency across campaigns, funnels, and offers
- Supports trust, clarity, and credibility with the audience
4. Editing and Optimization
- Review, edit, and proofread copy for clarity, flow, grammar, and consistency
- Revise copy based on feedback, performance data, and testing insights
- Improve messaging to strengthen conversion while maintaining brand integrity
- Ensure all copy adheres to internal brand and compliance standards
5. Strategy and Collaboration
- Participate in brainstorming and campaign planning to develop strong messaging angles and offer positioning
- Collaborate with Sinclair and the broader team to refine marketing messaging
- Contribute copy ideas that support conversion goals, audience resonance, and campaign performance
6. Performance Awareness
- Use available campaign and funnel performance insights to inform revisions and optimization
- Identify messaging opportunities and areas for improvement based on results
- Continuously strengthen copy based on testing, audience response, and conversion data
7. Industry and Audience Awareness
- Stay informed on trends in online health, detox, wellness, and education marketing
- Understand the needs, concerns, and language of Detox Nation’s audience
- Apply audience insight to create messaging that feels relevant, grounded, and persuasive
Qualifications Must-Have
- Proven experience in direct-response copywriting
- Strong experience writing conversion-focused marketing copy across multiple formats
- Ability to write in an established founder voice or brand voice
- Strong editing and proofreading skills
- Ability to manage multiple copy projects and deadlines at once
- Strong communication and collaboration skills
Strongly Preferred
- Experience in health, wellness, education, or other trust-sensitive industries
- Familiarity with funnels, launches, and promotional campaigns
- Experience writing for compliance-sensitive categories
- Understanding of conversion strategy and performance-driven marketing
What Success Looks Like
- Copy is clear, compelling, on-brand, and conversion-focused
- Funnels, launches, and campaigns are supported by strong messaging across all key assets
- Sinclair’s voice is maintained consistently across channels
- Copy improves over time through testing, iteration, and performance insights
- Marketing assets support both revenue goals and audience trust
Why Join Detox Nation?
At Detox Nation, we’re on a mission to help people reclaim their energy, clarity, and aliveness through root-cause education and detox-focused support. We’re building a brand that aims to transform lives through truthful, empowering, and high-integrity messaging.
This is an opportunity to write copy that matters—for a company with a clear mission, a distinct voice, and a deeply engaged audience. Compensation
Competitive compensation based on experience. How to Apply
Please submit your resume, portfolio, and examples of direct-response copy that demonstrate your ability to write persuasive, emotionally resonant, and conversion-focused marketing.