Digital Content Editor
Vêtir is redefining luxury fashion through AI-powered personalization—merging editorial storytelling, intelligent styling, and seamless commerce. Positioned at the intersection of fashion media and technology, Vêtir delivers a highly curated, deeply personalized shopping and content experience for the modern luxury consumer.
Role Overview
We are seeking a Digital Editor to lead Vêtir’s editorial voice across our platform and social channels. This role sits at the core of our brand—shaping how we translate luxury fashion, AI-driven styling, and cultural relevance into compelling, high-performing content.
The ideal candidate is equal parts editorial storyteller, SEO/AEO strategist, and social-native content leader, with a deep understanding of luxury fashion and a proven ability to drive audience growth and engagement.
Key Responsibilities
Editorial & Content Strategy
- Own and execute Vêtir’s digital editorial strategy across site and app
- Write, edit, and publish high-impact content including trend reports, styling guides, designer features, and AI-powered fashion narratives
- Translate Vêtir’s AI capabilities into accessible, compelling editorial storytelling
- Maintain a best-in-class luxury tone of voice aligned with brand positioning
SEO & AEO Optimization
- Execute SEO and AEO (Answer Engine Optimization) strategies to drive high-intent traffic
- Optimize content for Google, AI search platforms, and conversational discovery (ChatGPT, Perplexity, etc.)
- Monitor performance and continuously refine content based on analytics and ranking data
Social Media Leadership
- Own Vêtir’s social content strategy across Instagram, TikTok, Pinterest, and emerging platforms
- Concept, create, and oversee production of social-first content (short-form video, reels, carousels, editorial storytelling)
- Manage and grow social channels with a focus on engagement, virality, and brand elevation
- Stay ahead of platform trends and translate them through a luxury lens
Performance & Growth
- Track and analyze KPIs across editorial and social (traffic, engagement, conversion, follower growth)
- Collaborate with digital growth and product teams to align content with user acquisition and retention goals
- Use data and insights to inform content direction and maximize ROI
Cross-Functional Collaboration
- Work closely with digital growth, AI/product teams to integrate editorial with personalized styling experiences
- Partner with brand, partnerships, and merchandising teams on campaigns, launches, and designer storytelling
- Support PR and marketing initiatives with editorial and social amplification
Qualifications
- 3–5 years experience in digital editorial, preferably at a fashion media brand, luxury retailer, or social platform
- Strong background in luxury fashion with a sharp editorial point of view
- Proven expertise in SEO and AEO-driven content strategy
- Demonstrated success managing and growing social media platforms (especially Instagram and TikTok)
- Exceptional writing, market editing, and storytelling skills
- Deep understanding of digital content performance metrics and analytics tools
- Experience working in a fast-paced, high-growth or startup environment is a plus
- Passion for AI, personalization, and the future of fashion technology
What Makes This Role Unique
- Opportunity to shape the editorial voice of a next-generation AI + luxury fashion platform
- Blend of media, technology, and commerce—not just storytelling, but driving measurable impact
- Direct influence on how consumers discover, shop, and experience luxury fashion in an AI-first world
Compensation
- Competitive salary (commensurate with experience)
- Opportunity for growth within a rapidly scaling company
How to Apply
Please submit your resume, portfolio (writing + social examples), and a brief note on how you would evolve luxury fashion content in an AI-driven world to Admin@vetirapp.com