Email Marketing Strategist & Copywriter
We’re looking for a strategic Email Writer with deep US SaaS experience who can own email campaigns end-to-end — from strategy and segmentation to copy and optimization.
This is not a “write 5 emails and move on” role. We want someone who understands why an email is being sent, who it’s for, and what action it should drive.
Key Responsibilities
- Design email marketing strategies aligned with SaaS growth goals (lead gen, activation, upsell, retention)
- Write high-converting emails for:
- Lead nurturing & onboarding
- Product updates & feature launches
- Re-engagement & churn reduction
- Sales enablement & lifecycle campaigns
- Collaborate on audience segmentation, positioning, and messaging
- Create email sequences, not just one-off emails
- Optimize subject lines, CTAs, and structure based on performance data
- Ensure tone, clarity, and compliance for the US market
- Work with marketing/sales teams to align email with funnel stages
Required Experience & Skills
- Proven experience writing and strategizing emails for US-based SaaS companies
- Strong understanding of:
- SaaS funnels (trial → activation → paid → expansion)
- B2B or B2C SaaS buyer psychology
- Ability to think strategically before writing copy
- Excellent command of clear, persuasive, US-native English
- Experience with email platforms (e.g., HubSpot, Customer.io, Klaviyo, Marketo, Brevo, Pipedrive etc.)
- Comfortable using data (open rates, CTR, conversions) to refine messaging
Nice to Have
- Experience working with founders or growth teams
- A/B testing mindset
- Familiarity with compliance (CAN-SPAM, unsubscribe best practices)
- Experience in fast-growing or early-stage SaaS environments
What Success Looks Like
- Emails that drive action, not just opens
- Clear messaging aligned with user intent and lifecycle stage
- Strategic input, not just execution
- Consistent improvement in engagement and conversions