Copywriter, Faves
Faves is building the future of athlete-backed commerce. We’re the first sports-tech platform designed to truly connect athletes, brands, and fans by combining athlete-owned storefronts, shoppable recommendations, and real attribution data. Faves turns the products athletes actually use into a scalable, measurable growth channel for brands and a sustainable business for athletes.
As the performance economy reshapes how consumers discover and trust products, we provide the infrastructure brands need to activate athlete partnerships at scale, and the tools athletes need to share the gear, nutrition, and technology they already rely on with their audience.
Since launching this fall, over 500 professional athletes are already live on the platform, spanning endurance, leagues, action sports, and beyond. To date, Faves has raised over $3M from institutional and angel investors to fuel our next phase of growth.
If you’re excited about building technology at the intersection of sport, culture, and commerce and want your work to directly support athletes doing what they love, we’d love to hear from you.
THE ROLE
Faves is looking for a seasoned, performance-minded Copywriter to help define the next chapter of our brand voice. This isn’t just about clever lines, it’s about blending athlete-led storytelling with measurable impact across growth channels, lifecycle/email, brand editorial, and product surfaces across our platform.
Whether you’re translating an athlete’s personal recommendation into a shoppable moment or breaking down how a partnership actually drives revenue, you’ll be a key guardian of the Faves POV. We’re looking for a strategic creative with 3-6 years of experience who cares just as much about CTRs, conversion, and clarity as they do about voice, rhythm, and tone. We are a small team and work collaboratively. Our copywriter will report to our Marketing Lead.
Responsibilities
- Help define Fave’s tone guidelines and ensure consistency across all channels
- Collaborate on high-level brand and performance campaigns with social, product, and partnerships
- Write and refine copy for emails, landing pages, athlete profiles, and brand storytelling
- Help translate athlete authenticity into clear, compelling, performance-driven copy
- Train and guide internal AI tools to scale voice consistency and output
- Contribute to ongoing brand voice documentation and guidelines
- Ideate headlines, hooks, subject lines, and editorial angles
- Support partner, athlete, and internal-facing copy needs
- Proofread and QA copy across fast-moving launches
Requirements
- 3-6 years of professional copywriting experience (brand + performance strongly preferred)
- Strong understanding of digital performance metrics and how copy drives outcomes
- Exceptional writing, editing, and storytelling skills
- Obsessive attention to detail (grammar, clarity, tone)
- Comfortable working in a fast-paced startup environment with shifting priorities
- Highly organized, proactive, and self-directed
- Excited by sports, athletes, creators, and modern commerce, even if you didn’t come from that world
- Must be able to work in US timezones
Benefits
This is a contract position starting at 20hrs/week but there the opportunity exists for this to turn into a full time role with the following benefits…
- Competitive pay
- Medical, dental, and vision benefits
- Unlimited PTO
- Remote-first with optional quarterly team offsites
- $250/month wellness stipend
Faves encourages candidates of all backgrounds and identities to apply. We’re committed to creating an inclusive, respectful environment where great work can come from anywhere and everyone is evaluated based on merit and impact.