Brand Copywriter

RetailMeNot is looking for a Brand Copywriter to help shape how our brand shows up across campaigns, channels, and retail moments. This role sits at the intersection of brand storytelling and performance-aware marketing, bringing clarity, confidence, and conversion-minded thinking to our copy.
You’ll play a key role in shaping how our brand voice, and how we communicate with shoppers, turns value propositions into compelling stories that inspire action and build trust. This is a brand and marketing-focused copy role, and is ideal for a writer who understands how brand, design and performance work better together.

Key Responsibilities:

  • Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment

  • Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing

  • Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones)

  • Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling

  • Optimize copy using performance data, A/B testing insights, and channel best practices

  • Balance brand voice with clarity, urgency, and relevance—without sacrificing trust

  • Partner closely with brand designers to concept and execute campaigns where copy and design are developed together

  • Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines

  • Audit and refresh existing content to improve clarity, consistency, and effectiveness

  • Participate in brainstorming, creative reviews, and rapid iteration

  • The Brand Copywriter collaborates with the Design and channel marketing teams to bring RetailMeNot Group’s shopping brands to life through compelling, high-impact campaigns across owned and off-site channels.

Job Qualifications:

  • 4-5 years of experience writing brand and marketing copy in fast-paced in-house or agency environments
  • Strong portfolio demonstrating campaign, brand, and performance-aware copy across multiple channels
  • Proven ability to write both storytelling-driven content (social, video, long-form email) and conversion-focused copy (push, CTAs, paid)
  • Experience working closely with designers and cross-functional partners
  • Familiarity with SEO, conversion principles, and A/B testing
  • Highly organized with strong attention to detail and deadlines
  • Bachelor’s degree in Marketing, Advertising, Creative Writing, or related field (or equivalent experience)
About Ziff Davis Shopping
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run VoucherCodes, one of the leading discount code brands in the UK.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.

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