Senior Brand Writer, Writing Studio – $140,800 – $214,200 a year
PLEASE READ: Zones are based on your zip code. If you’re within 100 miles of a listed metro area (straight-line radius), you’re included in that Zone. For this role, we are hiring in Zones 2 and 3. Check your Zone here before applying.
Role Description
Dropbox is looking for an accomplished brand writer.
The role sits on our newly centralized Writing Team within Comms and Brand, which is responsible for the quality, consistency, and excellence of writing across the company. This person will play a key role in how Dropbox shows up in the world—refining and scaling our brand voice across the homepage, brand campaigns, and other high-impact brand experiences. They’ll also help evolve our product naming process.
As part of their role, they’ll collaborate closely with leaders and teams across the company—including Brand Marketing, Brand Studio, Integrated Marketing, Communications, PMM, Engineering, and Legal—to ensure content is clear, engaging, and aligned with our brand. They’ll serve as a strategic partner in elevating the craft and consistency of writing across Dropbox, helping to define how our voice connects with customers everywhere we show up.
Responsibilities
Write display copy for highly visible brand surfaces, including the Dropbox homepage and other critical landing pages.
Develop editorial assets across formats (video and audio scripts, display copy, longform customer stories) in partnership with creative, design, and production teams.
Contribute to brainstorms, campaign development, and broader brand storytelling across channels.
Scale and evolve Dropbox’s brand voice, including leading product naming strategy and process.
Edit and elevate copy from internal teams and freelancers to ensure clarity, consistency, and creative excellence.
Uphold a high bar for craft, ensuring all writing reflects Dropbox’s voice and strategic goals.
Requirements
10+ years of brand and editorial copywriting experience across tech companies, creative agencies, or media environments
2+ years in an editorial role (e.g., journalism, magazine writing, or narrative content) with strong storytelling judgment
A simple, fresh writing style and a track record of elevating the quality bar for brand writing
A portfolio that shows both conceptual range and precise craft, including homepage/display copy and longform editorial
Experience leading complex writing initiatives and collaborating with cross-functional teams and senior leaders
Ability to translate complex or technical topics into clear, accessible language
Familiarity with shaping brand voice and contributing to product and feature naming, with an understanding of naming systems and constraints
Preferred Qualifications
Experience in magazine journalism
Prior ownership of brand voice development or governance within a large organization
Experience leading or contributing significantly to product and feature naming, including presenting territories and navigating legal/linguistic constraints
Experience shaping and scaling a brand voice across multiple teams or channels
Experience working within a centralized creative, brand, or writing organization
Comfort collaborating across brand, marketing, comms, design, product, and legal teams
Experience building naming frameworks, taxonomies, or messaging systems
Compensation
US Zone 1
This role is not available in Zone 1 US Zone 2 $158,400—$214,200 USD US Zone 3 $140,800—$190,400 USD
The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.
Please note, OTE are for sales roles only.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.
Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:
- US Zone 1: San Francisco metro, New York City metro, or Seattle metro
- US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)
- US Zone 3: All other US locations