Senior Creative Copywriter – $128,000—$153,000/year
Do you have strong opinions about the em dash? Can you find the humor in gas fees? Are memes your native tongue? Can you write funny and/or thoughtful things that will make people like us? If so, read on.
We’re looking for a (checks notes) Senior Creative Copywriter to let loose across our channels — free to be irreverent, get weird, and have fun, all while keeping our corporate objectives and key results somewhere in the background (P&T made us put that in).
Consensys isn’t just another company in crypto. We’re one of the founding organizations in the space; we’re rebuilding the entire financial system on open foundations, and giving people the power to participate in it. Our products — like MetaMask and Linea — reach tens of millions of people. And those people need copy. Good, fresh copy.
Brand, Creative, and Content at Consensys
The award-winning Brand, Creative, and Content team at Consensys makes work that moves the crypto industry forward, ultimately pushing for the adoption of web3 technology. We’re ambitious, using our unique point of view to create standout work that infiltrates crypto culture and changes hearts and minds.
What You’ll Do
As a Senior Creative Copywriter, you will be responsible for concepting, writing, overseeing work, and driving marketing initiatives across Consensys, MetaMask and Linea. Working closely with your creative counterparts in the marketing team and the product design community across Consensys, you’ll raise the bar for the creative quality of our marketing efforts by crafting brand narratives, marketing campaigns, digital experiences, video scripts, content marketing and social media ideas. And to do so, you’ll bring with you a wealth of writing experience and be curious, conceptual, creative and intuitive with a deep commitment to creating memorable work that resonates with the highly-nuanced crypto community and breaks through the noise. Your workday might include:
- Getting briefed on a new feature launch and concepting creative ways in to market it
- Writing a manifesto to ground a creative campaign
- Riffing on social content concepts
- Proposing a content plan for a new channel
- Organizing a kickoff with an external production agency
- Penning sensational website or newsletter copy
How You’ll Do It
- Conceptualizing, crafting, writing for and directing full-funnel marketing campaigns to create engaging moments for our users
- Collaborating with the creative, design, product and marketing teams to deliver experiences that achieve brand and messaging goals
- Helping to establish and implement brand tone and voice across our products
- Working on new forms of interaction through the novel use of web3 technologies
- Thinking strategically and empathetically about user outcomes
We’re looking for someone with
- 5+ years relevant experience, preferably at an advertising agency or creative shop
- Expertise and/or formal education in creative writing and processes of ideation, creation and production
- Experience and expertise in creative concepting, storytelling, and humor
- Experience working across various media placements, including video, digital, physical and social platforms
- A strong portfolio demonstrating their passion for the creative craft through effective marketing campaigns
- Knowledge and experience in the tech, finance, blockchain or web3 spaces is desired but not necessary for strong, versatile writers and quick learners
The ideal candidate
- Writes punchy, killer copy
- Can double-wield humor and wit
- Can write a creative manifesto to serve as the heart of a campaign
- Can really understand a target audience and write for them
- Can riff and thrive in live brainstorming sessions to find great ideas
- Can speak fluently to communities like WallStreetBets / crypto degen when needed
- Has experience using a range of AI tools
- Understands textual, video, digital, physical and social media in all of their many forms
- Has brought to market full-funnel campaigns that drove measurable results
- Is passionate about creative work and sweats the details
- Is driven by curiosity and pursuing new ways to engage
- Is a lifelong learner, always honing their craft, pushing for excellence,
- Is eager to participate beyond their role with a can-do attitude
- Gets excited about web-based and technology experiences
- Works well in a fast-paced, agile environment
- Is a motivated self-starter who communicates clearly and effectively
- Thrives within a cross-discipline team in a remote-first environment
It’s a bonus to have
- Experience with creative tools like Adobe Creative Suite and Figma
- Experience in website and app design
- Experience with remote work tools like Slack, Notion and Google suite
- Experience working with agencies and production companies
- Knowledge of full-funnel marketing strategies
- International experience or experience working with global teams
BUT WAIT
Don’t meet all the requirements? Don’t sweat it. We’re passionate about building a diverse team of humans and as such, if you think you’ve got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, and tell us why your skills belong here. While we have a pretty good idea of what we need, we’re ready for you to challenge our thinking on who needs to be in this role.