Freelance Copywriter – $50/hr – $55/hr
Job Title: Part-Time, Freelance Copywriter
Location: Remote
Welcome to the world of Sanuk! We’re an unconventional footwear brand on a mission to be the outfitter for the journey to your happy place. Since 1997, we’ve been making people smile (and pass it on_ with footwear that’s comfy, playful, and just a little unexpected. Around here, fun comes first—and smiles are wider, every step of the way!
Our VISION: To inspire fun seekers to spread smiles far and wide.
Our MISSION: To create darn comfy products, reach new consumers, protect the planet, cultivate community, and be the party for your feet.
POSITION OVERVIEW:
We’re looking for a Freelance Copywriter who can bring Sanuk’s playful brand voice to life across all touchpoints. This isn’t a corporate, buttoned-up copy gig—this is about writing with personality, wit, and a little irreverence while keeping things clear and on-brand. You’ll work closely with our marketing team to concept and craft copy that connects with our community and spreads smiles far and wide
WHAT YOU’LL DO:
- Write engaging, brand-forward copy for emails, product descriptions, blogs, paid ads, website, and social media
- Capture the Sanuk tone of voice: playful, clever, approachable, and smile-inducing
- Partner with designers, marketers, and social media team to align words with visuals
- Brainstorm fun, unconventional campaign concepts and messaging hooks
- Edit and refine copy to ensure consistency and clarity across all channels
- Stay tapped into cultural trends, slang, and social behavior to keep our brand voice fresh
WHAT WE’RE LOOKING FOR:
- 3+ years of copywriting experience (agency, brand, or freelance)
- A portfolio that shows range—but most importantly, shows personality
- Comfort wiring everything from short, punchy one-liners to longer storytelling
- Ability to adapt to feedback quickly and collaborate with a fast-moving team
- Experience writing for lifestyle, consumer, or footwear/apparel brands is a plus
- A natural sense of humor and creativity—your copy should make people smile
THE DETAILS:
- Pay: $50-$55/hour (depending on experience)
- 20-30 hours per month
- Remote (California-based preferred)
- Flexible schedule—work with us to meet project deadlines
At Sanuk, we believe in creating darn comfy products, protecting the planet, cultivating community, and having fun along the way. As part of our extended team, you’ll get to help shape the voice of a brand built on smiles. This role is perfect for a writer who can take a simple sandal and make it sound like a smile waiting to happen.