Social Media Content Creator, Health & Wellness – $28.00 – $36.00/hour

All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application.

Job description

Our Customer is a consumer financial services company headquartered in Connecticut. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through the consumer bank, its wholly owned online bank subsidiary.

We are looking for a Social Media Content Creator on a contract basis to help support our Customer’s business needs. This role is 100% remote.

Reporting to the VP, Social & Content Strategy, this new social media role will facilitate an “Always On” day-to-day execution of content creation, with support to social performance analytics and community management for the CareCredit social media accounts. This role will also have a meaningful impact on the public-facing perception of the brand, driving audience awareness, consideration and engagement through thoughtful and relevant social media brand activity.


What You’ll Do:

  • Day-to-day Always-On social content creation including but not limited to:
    • Collaborating and daily communication with the VP, Social & Content Strategy and the AVP, Organic Social Media roles to inform CareCredit social content needs.
    • Ensuring social content creation projects are relevant and meeting the overall CareCredit social media strategy and holistic brand business goals.
    • Self-led project management of content projects.
    • Creation of consumer facing (B2C) social media content in the form of video, graphics, static and social-optimized copywriting including channel nuanced hashtag strategies.
    • Supporting the AVP, Organic Social Media role to check on the content and posts as they publish live to the CareCredit social profiles for any mistakes or glitches in the publishing process.
  • A daily reference to CareCredit social performance metrics to inform content creation strategies and execution.
  • Working with the VP, Social & Content Strategy role to create new social analytics reporting processes and systems.
  • Supporting the CareCredit Social Team in monitoring community management streams for:
    • Social post comments.
    • Channel DMs.
    • Social listening around user-generated conversation about the CareCredit brand through social pages and review sites.
  • Respond to consumer feedback on behalf of the brand on owned social media accounts, maintaining the CareCredit brand social voice and tone.
  • Regularly monitoring the competitive space and being aware of relevant market changes.
  • Liaise with appropriate internal teams to stay updated on new product features, seasonal messaging, and marketing to ensure brand consistency and accuracy.
  • Make strategic content development recommendations that drive engagement and acquisition.
  • Working closely with the VP, Social & Content Strategy role for direction and guidance from the CareCredit social strategy including voice and tone and needed tactical approach.