Creative Strategist / Copywriter – Brand (copy)

If you have fallen and risen, if you have broken and fixed, if you have dreamt and built, then you have grit. Then we speak the same language. Welcome to the Wolfpack.

About CloudWalk:

We are one of the fastest growing fintechs on the planet. We kick ass. A unicorn, with millions of happy customers, a hardcore team, and hundreds of millions in funding and revenue. But not your typical startup.

We build and learn, fast, and we want the hackers, the artists, the crafters – join the Wolfpack!

How we work: 

Our customers play the central role in everything we do, and they have the power to redirect our entire chain of operations at any moment. At CloudWalk, we believe in decentralization as a sustainable way for us to reinvent traditional work models, connecting an all-online high-performance team around the world. We are agile in learning from our mistakes and finding the best solutions. We have a motivation to change the world for the better that drives us daily.

If you want to join the revolution of the payments industry and impact the lives of millions, reach out to us, and help to build the face of a new economy!

About the role:

We are looking for an experienced Creative Strategist / Copywriter to join our Brand Team. We are a team of storytellers responsible for building InfinitePay brand and tone. We act as a creative force developing the strategic vision, brand narrative and brand voice. 

As a Creative Strategist / Copywriter – Brand, you play an essential role developing our brand strategy, brand voice and creative campaigns. You will find innovative ways to communicate our brand and products across multiple channels, transforming ideas into powerful narratives that resonate with our clients around the globe. You will approach challenges with a fresh eye and bring creative excellence when finding solutions, crafting inspiring work that is distinctive and remarkable. You’ll collaborate closely with our Design, Content, Marketing and Product teams to make sure our brand is consistent across multiple channels. You also will play a pivotal role in shaping our brand’s voice, crafting compelling messages, outstanding narratives and pushing the boundaries of our creative expression.

Responsibilities:

•  Collaborate on planning our brand strategy (yearly, quarterly and monthly), identifying key moments and opportunities around the cultural calendar to develop activations and creative campaigns.
• Work closely with the Performance, Growth and Content team to create an integrated brand calendar in sync with initiatives from our partner team, incorporating AI to optimize timing and impact.
• Conceptualize and Ideate: Be the driving force behind brainstorming sessions, contributing imaginative ideas and unique angles to fuel creative campaigns and initiatives. Collaborate with designers, and other creatives to develop concepts that are both fresh and impactful.
• Craft best-in-class copy: Develop outstanding copy for a diverse range of platforms and projects, including concepts, scripts for videos, activation ideas, innovation projects, creative campaigns and product launches. Drive engagement, inspire action, and leave a lasting impression on our audience. 
• Elevate our Brand Voice: Collaborate closely with the internal teams to develop a distinctive and consistent brand voice that makes us standout. Embody the essence of our brand and ensure all copy aligns seamlessly with our brand guidelines.
• Champion Storytelling: Immerse yourself in our brand, products, and target audience to craft captivating stories that create a deep emotional connection with consumers. Utilize storytelling techniques to communicate brand values and mission in an authentic and relatable way. 
• Grow awareness of the InfinitePay brand: Actively think of ways to help grow our brand awareness, thinking of creative ideas for earned, owned, and paid channels that can help people better understand our businesses.
• Stay Ahead of Trends: Keep a finger on the pulse of industry trends, emerging technologies, and cultural shifts. Infuse your copy with innovative and relevant insights to ensure our brand stays at the forefront of creativity. Utilize AI to analyze market trends, get insights and support creative strategy.
• Collaborate closely with our Studios, Craft, Product Design, Growth, Editorial and Content to create world-class creative assets.

Requirement and Qualifications:

• At least 2 years of relevant experience in creative copywriting and brand strategy in advertising agencies and/or comms and marketing departments.
• Hold a relevant degree in Advertising, Communications, Marketing or equivalent.
• Excellent written and verbal communication skills.
• Highly collaborative and self-directed.
• Comfortable working in a highly fast-paced – sometimes chaotic – environment that requires flexibility and a startup mindset.
• Native Portuguese speakerAdvanced English
• Experience with Payments / Financial sectors and retail is a “nice to have”
• Proficiency in AI tools and platforms and comprehensive knowledge on how to use it on a daily basis.

Desirable, but not a must:

• Experience with Payments/Financial sectors 
• Understanding of brand development and positioning
• Track record / portfolio showcasing AI-integrated initiatives, projects and campaigns.