Social Media Marketing Manager

Amaze is the parent company to several organizations. www.amaze.cowww.spri.ng and a growing retail services business that requires a team of “experts” to help creators become the next “great brand.”
 
Amaze provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services to help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion. We’re on a mission to unleash potential and make it easy to create, share, and sell products and services.
 
The Social Media Marketing Manager will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and growth. This role requires a creative thinker with a strong understanding of social media trends, content creation, and analytics to effectively manage and grow our online community, as well as someone who uses social media strategies to tell stories that connect with target demographics and inspire action. 
 

What you’ll do:

    • Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and others.
    • Create and curate engaging content, including posts, videos, stories, and graphics, that align with brand guidelines and resonate with our target audience.
    • Manage and oversee social media content calendars, ensuring timely and consistent posting across all channels.
    • Monitor social media channels for trends, engagement opportunities, and potential crises, responding promptly and appropriately to comments and messages.
    • Collaborate with cross-functional teams, including marketing, PR, and creative, to align social media strategies with broader marketing and company goals.
    • Utilize social media analytics tools to track and report on key performance metrics (e.g., engagement, reach, follower growth, conversions) and make data-driven decisions to optimize strategies.
    • Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure our strategies remain innovative and effective.
    • Develop and manage social media advertising campaigns, including budget management, audience targeting, and performance optimization.
    • Identify and collaborate with influencers and brand ambassadors to expand our reach and engagement.
    • Conduct regular social media audits and competitor analysis to identify opportunities for growth and improvement.

What we’re looking for:

    • 5+ years of experience in social media marketing, preferably in a similar industry.
    • Proven track record of developing and executing successful social media campaigns.
    • Strong understanding of various social media platforms, trends, and best practices.
    • Excellent written and verbal communication skills, with a keen eye for detail and creativity.
    • Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, platform-specific insights).
    • Experience with paid social media advertising and budget management.
    • Ability to work in a fast-paced environment, managing multiple projects and deadlines simultaneously.
    • Strong analytical skills with the ability to interpret data and make data-driven decisions.