Copywriter (HCP/DTC Pharma)

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Our client is seeking a copywriter with experience in HCP/DTC.

Tasks and responsibilities include:

  • Collaborate with creative team members to determine concept, brand and copy directions
  • Ensure copy tone and style are consistent with brand and style guidelines
  • Interact with project teams to understand business objectives and audience demographics
  • Translate concepts into effective messages
  • Contribute to brainstorming and creative brief development
  • Work on multiple projects simultaneously and juggle writing demands
  • Possess strong communication skills with a positive attitude
  • You can evaluate the work of Copywriters and Associates to ensure that the components of relevance are leveraged appropriately
  • You leverage the components of relevance in every program that you work on
  • You check alignment of relevance constantly and report misalignment to your Copy Supervisor
  • You know the goals of every program that you work on and communicate those goals to the team consistently
  • You understand the needs, motivations, and aspirations relevant to your audiences

Qualifications:

  • 3-4 years experience
  • Creative agency experience desired
  • Solid understanding of marketing and advertising principles
  • Strong experience on large cross-channel and/or direct marketing initiatives across mediums
  • Experience with online and offline media preferred