29 Aug 2016
Anyone who has ever been approached to write content in a particularly boring niche was met with two possibilities.
The first – make peace with the universe and churn out a few articles that will be equally tedious to write and read.
The second – decide there is no boring niche, apply yourself and come up with content that will make plumbing or industrial packaging as exciting as the new Star Wars movie.
Today, you will be able to get a few tips on how to do the latter – how to make boring content interesting and eye-catching.
Research the Industry
Before you do anything else, you need to do a bit of research on the industry in question. For whatever the reason, some people believe that there are industries out there that have nothing to offer. This is simply not true. The world is a wonderful place and there is crazy stuff going on in every industry.
For example, let’s say you were approached by someone from the undertaking industry. It doesn’t get gloomier and more boring, right? Well, did you know that in Ghana, you can be buried in a coffin shaped like a fish, or a cell phone? Perhaps you need to do a bit of writing for the urology industry? Did you know that one of the first uses of big data in medicine was by a French urologist from the 19th century?
The world is filled with such wonderful examples of quirkiness and connections that can make any industry seem like a spectacular contribution to the global culture. Sooner or later, you will discover these little nuggets of wonder and you can start from there.
Become a Master Connector
We already mentioned the fact that the world we live in is an interconnected one. Because of this, drawing parallels is much easier than you would think. This is important since parallels and connections make for an interesting read.
You have probably encountered this in articles where people use something from the popular culture to explain or shine new light on a phenomenon that is seemingly completely unassociated. For example, take a look at this article on what the popular TV show can teach us about wedding planning. At first, it seems almost silly, but it gets your attention. Soon enough, you realize that the author is onto something.
This is just one way in which you can connect things in order to produce great content. Every experienced content marketing agency will tell you that unusual connections make for a great piece of alluring content.
Read. Read. Read.
If you don’t have time to read, you don’t have the time (or the tools) to write.
Stephen King said that. And he is right in so many ways. Thinking that you will be able to write great content without reading is foolish.
For one, you will need to read a lot of stuff from the niche that you are trying to make interesting. Keep in mind that the stuff you read does not even have to be particularly interesting. It is like dipping your mind into the niche writing and letting it permeate you. Later, when the time comes to write, this knowledge will result in fireworks of ideas.
Of course, you will also want to read stuff that does not have to be specifically associated with your new niche. This will include everything, from funny articles on the internet to Greek Classics; from the latest comic books to obscure Russian mystic literature from the 17th century.
You need to be exposed to other people’s ideas and you need to see what others are doing with words, sentences and ideas.
All of this will make you a better writer.
Instead of a Closing Word
Finally, remember to write. A lot. Writing is like every other skill. Interesting writing is only an advanced level of this skill that you acquire with practice.